Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
Pavani Campaign.
Objective:
To come up with the Pavani Mirabilia launch campaign.
Approach:
We started with a design theme for the creatives that will have a common theme and communication to create a long lasting impact on consumers/viewers. We created digital creatives which includes Facebook and Google campaigns - static and videos, website banners, WhatsApp creatives, Offer creatives. Along with the online campaign we covered offline creatives for newspaper ad, hoardings, bus shelter, bus branding, pole kiosk, sign boards, table top, booklet. Apart from these things we had written a radio script jingle.
Offline Creatives.
