Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
Xiaomi West.
Social Media Design
Brief.
Strategy.
Xiaomi reached 88GB for handling their social media platforms on Facebook and Instagram in their West region, i.e., Mumbai, Maharashtra, Chattisgarh, Madhya Pradesh, and Gujarat. Their main objective was to grow engagement and increase followers on their pages.
Multilingual Marketing.
Insights.
Regional audience is more engaging, towards fun and content which involves their interaction like simple basic games, riddles, etc., and they are more lucrative towards the incentives.
Simple and basic language is a hit, for this kind of consumer, as their preferred language is their comfort. So a multilingual approach is the future.
"Did you know" Creatives
Product Creatives.
Women Day's Campaign.
#MiTime was the main idea and the concept of the campaign was that women should spend some time for themselves - projecting that self-care is important. We kick-started it with teasers and then moved on to various posts showcasing self-care. A contest was run on all the pages that women should post a photo or video - showcasing them spending some self-care time. The best entries were rewarded with salon vouchers. A women’s day wishing video showing how self-care is important was created at the end of the campaign.
Women's Day Creatives.
Online Event | Experiential Marketing.
MP Ke Nanhe Sitaare.
This campaign was particularly for the MP page, to increase engagement and follower. The whole property, the designing of the logos to the competition logos, everything was done by us. Our team thoroughly took care of the overall branding of the property and executing it on social media. We collected around 2000+ registrations.
46 Lac Reach | 30,000+ Families Engaged |
2000+ Registrations
