Social Media Campaigns.
Xiaomi reached 88GB for handling their social media platforms on Facebook and Instagram in their West region, i.e., Mumbai, Maharashtra, Chattisgarh, Madhya Pradesh, and Gujarat. Their main objective was to grow engagement and increase followers on their pages.
"Did you know" Creatives.
Women Day's Campaign.
#MiTime was the main idea and the concept of the campaign was that women should spend some time for themselves - projecting that self-care is important. We kick-started it with teasers and then moved on to various posts showcasing self-care. A contest was run on all the pages that women should post a photo or video - showcasing them spending some self-care time. The best entries were rewarded with salon vouchers. A women’s day wishing video showing how self-care is important was created at the end of the campaign.