Our team came up with various concepts, such as a Multilingual approach for all the pages, which helped us create and connect with the consumers. We created regional content according to the audience of all pages. Further, our team worked on various engagement strategies like “did you know post” and “Mi coach” to drive knowledge about the various categories of products.
Regional audience is more engaging, towards fun and content which involves their interaction like simple basic games, riddles, etc., and they are more lucrative towards the incentives.
Simple and basic language is a hit, for this kind of consumer, as their preferred language is their comfort. So a multilingual approach is the future.