To design and develop a website that showcases a wide range of products & upgrading the well-established brand image to grow on digital mediums.
To understand the gaps and opportunities we did a competitor analysis and understand the market, how the other similar brands are creating their digital presence and what we can add more.
The Target Audience of Milky Mist are 18 to 55 years old people. Who love having dairy products and are conscious about their health.
By clearly identifying the target audiences, it becomes easier to capture the target audience's attention because their needs and goals are front and center. It provides valuable insight into the needs and motivations of potential customers.
Our team also went through milky mist customer's journey to understand what the touchpoints and how we can improve their experience.
Putting Ideas Into Paper.
Illustrations & Icones.
A well-designed mobile UI provides a better experience for users, making it easier for them to find and purchase products. A mobile-friendly UI can lead to increased conversion rates, as users are more likely to complete a purchase if the process is streamlined and easy. It also leads to better engagement, as users are more likely to spend more time on the site and interact with products, improving the search engine rankings, as search engines now prioritize mobile-friendly sites.
A positive mobile experience can lead to increased customer loyalty, as users are more likely to return to the site and make repeat purchases.
A responsive eCommerce website for dairy products in India can provide significant benefits, improving the user experience, increasing accessibility and conversions, and driving growth for the business.
Delivered a responsive eCommerce website that provides a consistent user experience across all devices, making it easier for users to find and purchase dairy products. It increased the number of potential customers who can access the site with improved conversion rates as users are more likely to complete a purchase regardless of the device they are using.
It also resulted in better search engine rankings, reduced maintenance costs, increase mobile traffic and reach a wider audience, increased customer satisfaction and loyalty