Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
Paytm is an Indian digital payments and financial services company. India's Most-loved Payments App
Recharge & pay bills, book flights & movie tickets, open a savings account, invest in stocks & mutual funds, and do a lot more.
Studio
Objective.
Paytm reached 88GB for their Independence day campaign wherein they wanted to show how Paytm has been truly Indian and has contributed to the success of India ever since its inception through the depth of its services. Apart from building an emotional connection with the consumers, various service categories had to be highlighted.
Our Approach.
Our Creative team came up with the concept that was based on the Sonic Identity of Paytm. The distinctive sound that comes whenever a transaction takes place. We took that concept and various situations where Paytm has been significant in contributing to the nation and how it has given the freedom to the people of India. The lyrics were powerful and impactful that brought out the flavor of true India.
"Azaadi Ki Goonj"
Paytm - Campaign for Independence day 2020
Results.
Crossed 10M+ views across digital media
The concept and script had to be made into an equally beautiful film which was the major challenge since there were multiple locations and due to the ongoing COVID Pandemic situation, getting the crew together was a task. It was a 2-day shoot and our experienced production team worked within the protocols of COVID to shoot the multiple sequences in the best possible way.
