Ashok Leyland is an Indian multinational automotive manufacturer, headquartered in Chennai. It is owned by the Hinduja Group.
Ashok Leyland, a multinational automotive manufacturer and a flagship company of the Hinduja group wanted to celebrate the month of Ramadan with a film.
Shooting during the COVID times and getting the whole production & the cast to shoot.
The month of Ramzan is synonymous with spreading love, laughter & supporting each other in times of need. Our endeavor was to capture this very essence and showcase it through a sweet story of how people can come together, irrespective of their socio-cultural-religious backgrounds, and help one another in the spirit of Ramzan. This narrative formed a seamless connection with Ashok Leyland's core philosophy and motto of #AapkiJeetHamariJeet. Done in collaboration with Schbang.
10 lac + Views, 10 PR articles and the message that our core humanity is what binds us together, kindness in helping fulfill a purpose is essential but unsolicited kindness that tries to pick up on the unsaid is what makes our actions unforgettable.