Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
Summary
Ashok Leyland, a multinational automotive manufacturer and a flagship company of the Hinduja group wanted to celebrate the month of Ramadan with a film.
Results
1M Views
Audience
10PR
Articles
Challenges
Shooting amidst the COVID-19 pandemic posed logistical challenges, including ensuring the safety of the production crew and cast. Coordinating schedules and logistics to bring together the entire production team and cast for filming.
Our Approach
Recognizing Ramadan as a time of spreading love, laughter, and support, the team aimed to capture these themes in the film. The narrative focused on showcasing how people can come together, regardless of their socio-cultural or religious backgrounds, to support one another. The story aligned seamlessly with Ashok Leyland's core philosophy and motto of #AapkiJeetHamariJeet, emphasizing unity and collective success.