Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
Ashok Leyland is an Indian multinational automotive manufacturer, headquartered in Chennai. It is owned by the Hinduja Group.
Studio
Objective.
Ashok Leyland, a multinational automotive manufacturer and a flagship company of the Hinduja group wanted to celebrate the month of Ramadan with a film.
Challenges:
Shooting during the COVID times and getting the whole production & the cast to shoot.
Our Approach.
The month of Ramzan is synonymous with spreading love, laughter & supporting each other in times of need. Our endeavor was to capture this very essence and showcase it through a sweet story of how people can come together, irrespective of their socio-cultural-religious backgrounds, and help one another in the spirit of Ramzan. This narrative formed a seamless connection with Ashok Leyland's core philosophy and motto of #AapkiJeetHamariJeet. Done in collaboration with Schbang.
Results.
10 lac + Views, 10 PR articles and the message that our core humanity is what binds us together, kindness in helping fulfill a purpose is essential but unsolicited kindness that tries to pick up on the unsaid is what makes our actions unforgettable.
