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Breath AI




What did client want from us?

BreathAI is a Diabetes management ecosystem consisting of a device and a mobile application. The need was to create a holistic all encompassing brand design for BreathAI  

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Design Ideas.

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The logo was developed along with branding collaterals like banner design, T-shirt design, merchandise design. Our design team ensured that the brand identity focus on the aspects that were intrinsic to the brand Breath AI.

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Concept Ideas.


Reference letters taken 'b; and 'a' 
The intertwining of the letters is representation of an unseen 'bond'. A bond between the product and consumer. It also depicts  the symbol of infinity.

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This logo consist of two inverted B's with letter I in the middle of both, symbolizing the initials of Breath AI. Also it symbolizes the human lungs which connects with the is of breath and reinforces our core belief.

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App Icons options

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The design of the logo is in the simplified shape of a breath analyser which is the product idea. The dot at the apex suggests one touch solution which is related to the mobile app. BreathAI is a healthcare management ecosystem. The elongated I  shape resembles the shape of a person which is the user of the product. The consumer is at the top of this healthcare management ecosystem.

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