Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
THEME-BASED GRID DESIGNS.
Appealing designs to cater to the festive seasons. Aesthetic grid views which brought us an increase in 150% of the follower growth.
Approach.
Planned for extensive photoshoots for every occasion collaborating with various photographers from across the country. Right from theme-based photoshoots to product-centric photoshoots, our team worked on exclusive photoshoots for Milky Mist and its sub-brands
PRODUCT CENTRIC AESTHETIC
PHOTOGRAPHY.
Brief.
A good-looking and aesthetic social feed for a South Indian massive dairy brand - Milky Mist. With products in various food categories like dairy, frozen foods, ready-to-eat, etc, it was a challenge to optimize the look and feel for each of these sub-brand categories and their tonality.
DESIGN THAT SPEAKS.
Results.
20M+ impressions over a period of one year organically.
Engagement rates were around 7 - 8% around the photography posts.
