Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
Objective.
Redesign and develop a 150+ pager multispeciality website aiming to be all-device friendly with a focus on making the user experience smooth and Hassle-free. Providing ease of accessibility and helping the user reach their end goal in quick and easy steps. Refined aesthetics and consistent messaging were keys to building trust and assurance in the long term.
Design Process
Our Approach.
Our team followed the design thinking process to revamp the website. We started with identifying personas and creating user journeys. The Information architecture of the entire site was mapped out in high-level detail. Our Designers arrived at a wireframe that illustrated a personalized journey for every user persona.
Lo-fi Wireframes.
The next step in the process was to move each of the pages to Figma to explore possible design alternatives and come up with a high fidelity wireframe in terms of how the content hierarchy would be displayed.
Colours.
Typography.
Hi-fi Wireframes.
The following phase was developing the details; it needed to end up being ready to fit the organized layout. The text hierarchy, graphics, as well as images, are required to end up being coherent with the overall look & feel and delivering the message precisely.
Mobile Screens.
After creating web version, we also designed mobile version of the same to make the website adaptive.
Results.
Successfully launched the revamped website within 6 months of time. It has a better user experience and simple-looking, easy navigation. It is well-optimized for all devices and was well-acknowledged by the board of directors and management of the hospital.
