Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
How OTTplay leveraged social to scale to with 1 Million downloads at Launch
1 Million Downloads
Subscription Launch
1,25,000 Followers increase
from 1000 Followers on Instagram
30M - 1M Views
Multiple Viral Reels
Services
Social media
Industry
Media
Summary
OTTplay aimed to cultivate a social media following of 150,000 within a year before launching its streaming subscription bundles on the Hindustan Times reviewing and recommendation app. The mission involved building regional loyal fan bases and attracting attention from celebrities and influencers to amplify the content.
Print Marketing
Our print marketing strategy incorporated booklets, signboards, A4 tabletop displays, pole kiosks, bus shelter ads, newspaper placements, bus branding, and hoardings to maximize visibility and engagement across diverse channels.
Special Promotions
We produced brokerage slab, Pavani launch, offer, Diwali referral, and CP invite creatives, strategically tailored to attract brokers, captivate buyers, promote discounts, leverage festivals, and engage industry professionals, enhancing our marketing effectiveness.
Execution
The execution of the integrated marketing campaign involved a strategic and collaborative approach between JLL Homes and 88GB. From the development of targeted social media campaigns to the creation of visually stunning listing collaterals and launch marketing assets, every aspect of the campaign was meticulously planned and executed to deliver maximum results.
Social Media Growth
JLL Homes witnessed a significant increase in its social media following and website traffic, thanks to the implementation of targeted social media strategies and engaging content developed in collaboration with 88GB.
We have worked with Multiple Brands under JLL
