Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
Heritage is one of the well-known leading Milk and dairy products - Curd, Paneer, Ghee, Butter, Cheese, Fresh Cream, and Ice Cream Manufacturers
Heritage Foods Influencer Campaign.
#BakeWithHeritage
#BakeWithHeritage is a festive campaign to promote the spirit of Christmas, as the Influencers take part in a 2 min mug cake challenge while also encouraging their followers to do the same.
The main Idea of the campaign was to create a UGC for Heritage alongside making them aware of Heritage products and promoting brand awareness.
The campaign was focused only on Chennai-based Influencers.
RECORD-BREAKING RESULTS.
Accounts Reached
4 M+
Social Media Engagement
700k+
5.5M+
Content Views
Heritage Foods Influencer Campaign.
#RefreshWithHeritage
#RefreshWithHeritage is a campaign to promote the spirit of Valentine's day.
As the brand wanted to push certain products' sales for the summer, we came up with an influencer plan and strategically placed the brand's products, thereby garnering engagement, reach and shares.
People came up with interesting recipes and there was a buzz all over the social platforms.
RECORD-BREAKING RESULTS.
Accounts Reached
5 M+
Social Media Engagement
500k+
6 M+
Content Views
Heritage Foods Photoshoots.
With a range of products categorywise, Heritage is one of the renowned food brands in the South. The need for a visually striking feed and aesthetically appealing photographs was the need of the hour.
The challenge was in the product category as the brand had an array of milk products right from toned to fortified milk and milk shakes, paneer, curd etc. It was more of a challenge to strategize and plan product centric shoots with various photographers across the country. We experimented with different styles and themed photoshoots for various festivities and product launches.
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Food Photography.
Our team worked on Theme based photoshoots to grace the festivities and product centric photoshoots to highlight the characteristics of the product. For Valentine's day, inorder to spread the message of love, we strategized for a red themed photoshoot and placing the products subtly. This gave us an immense out reach and engagement.
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