Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
Product Centric & Technical Reels.
Keeping up with trends Product-centric reels Integration with natural elements.
We have experimented with voice-over-based reels and found an 85% better reach.
Consistent sharing of in-house activities like the sneak peek of manufacturing processes to engage better with the audience.
Reels that trend.
We created a series of reels for the sub-brands.
These reels outperformed some regular creatives by giving a hike of about 150% more reach.
IGTV Recipe videos & Reels
One of the robust IGTVs is owned by Milky Mist compared to it's competitors.
With over a 100 recipes that have been repurposed over in the form of reels, story swipe-ups and cross promotions.
Recipe videos have been repurposed as interesting reels to match the trends.
IGTV Recipe videos & Reels.
One of the robust IGTVs is owned by Milky Mist compared to it's competitors.
With over a 100 recipes that have been repurposed over in the form of reels, story swipe-ups and cross promotions.
Recipe videos have been repurposed as interesting reels to match the trends.
Exclusive Launch Campaigns.
Curated campaigns for the brand's new launch with robust creatives, food photography and influencer activities.
Technical blogs were also a part of our awareness campaigns.
Whatsapp Stickers.
These illustrations in the form of WhatsApp stickers were the best and the most preferred ways to emote. People were found to use and engage with our stickers across social platforms.
It has transformed as a new way to establish trust.
Functional stickers, stickers with regional elements and festive stickers have been a huge hit.
View Other Case Studies.
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- 150% in follower growth.
- The overall engagement and brand presence saw an 80% increase.
- This fetched us a humongous response in terms of reach and engagement.
- Found to have an increased impact among the TG.
- Found an 85% better reach.
- A hike of about 150% more reach.
-Design and develop a website that showcases a wide range of products & upgrading the well-established brand image to grow on digital mediums
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- Theme-Based Photography
- Product-Centric Aesthetic Photography
Record Breaking Results
- Accounts Reached - 24.8M
- Social Media Engagement - 4900k+
-Content Views - 30M+
- Technical & Informational content- Blogs
- Audio Marketing | Recipes to listen to
