Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
Campaign Fueling for ShareChat & Moj's Growth in South India
180+ Million
Monthly active users
35+ Minutes
Average daily usage time
2.5+ Billion
Shares per month
Services
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Multilingual Content Creation
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Moment Marketing
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Trend Integration
Industry
Social networking platform
Summary
ShareChat and Moj, two of India’s largest social media platforms, hold significant market positions with ShareChat being a comprehensive social networking site and Moj as the leading short-video app. ShareChat reports 180 million monthly active users (MAU) and an average daily usage time of 31 minutes, facilitating over 2.5 billion shares per month. Moj, catering to 160 million MAU, boasts a robust creator community of over 50 million users, achieving more than 6 billion video plays per day with an average user spending 34 minutes daily on the platform.
Challenges
As India's third largest social media platform after Meta and Google, ShareChat and Moj aimed to solidify their dominance in the South Indian market, which is rich in linguistic diversity and cultural heritage. The key challenge was to enhance user engagement and increase app downloads across the Tamil, Telugu, Malayalam, and Kannada speaking audiences.
Main Motive
Enhancing ShareChat and Moj's Reach in South India through Increased App Downloads
Multilingual Content Creation
Include examples of the videos and social media creatives developed in Tamil, Telugu, Malayalam, and Kannada to showcase how they catered to the linguistic preferences of the target audience.
Moment Marketing
Incorporate visuals of the content created for regional festivals and cultural moments. Show how the campaigns resonated with the local audience by including screenshots or clips of the relatable content.
Cinematic memes
Experience cinematic delight with Moj's curated memes and videos. From heartwarming tales to hilarious snippets, dive into a world of entertainment and creativity. Explore storytelling reimagined for the digital era, all on Moj.
Moj contests
Moj Live hosts a weekly singing contest spotlighting South Indian talent in Tamil, Malayalam, Telugu, and Kannada. With structured contests and rewards, Moj engages users and fosters community while celebrating regional music. The initiative has seen increased engagement, discovered new talent, and united users in celebrating cultural diversity.
Creators Testimonials
