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88GB Research

At 88GB Research, 88Insights provides in-depth market and consumer research for informed decision-making, uncovering hidden opportunities to enhance your brand's impact.

Brand Positioning

We help you identify and establish a strong, unique position in the market, ensuring your brand stands out and resonates with your target audience.

Product & Consumer Research

Our in-depth research uncovers what your customers truly want, enabling you to tailor your products and services to meet their needs and expectations.

Communication Testing

We evaluate the effectiveness of your marketing communications, ensuring your messages are impactful and aligned with your brand values.

Usability Surveys

Our surveys are designed to assess the user experience of your products or services, providing insights to enhance functionality and customer satisfaction.

In-Habitat Discussions

 We conduct discussions in natural settings to gain authentic insights into consumer behaviors and preferences, offering a real-world perspective on your market.

Groups Opinions Panels

By organizing panels of diverse groups, we gather varied opinions and feedback, providing a broader understanding of market trends and attitudes.

Behavior Mapping

 Our behavior mapping techniques track consumer actions and decisions, offering valuable insights into purchasing patterns and preferences.

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