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Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.


  • Social media

  • Events 

  • Multilingual marketing


Electronics company

Social Media Campaigns

Xiaomi reached 88GB for handling their social media platforms on Facebook and Instagram in their West region, i.e., Mumbai, Maharashtra, Chattisgarh, Madhya Pradesh, and Gujarat. Their main objective was to grow engagement and increase followers on their pages.

Canvas – 1.webp

Women's Day Campaign

#MiTime was the main idea and the concept of the campaign was that women should spend some time for themselves - projecting that self-care is important. We kick-started it with teasers and then moved on to various posts showcasing self-care. A contest was run on all the pages that women should post a photo or video - showcasing them spending some self-care time. The best entries were rewarded with salon vouchers. A women’s day wishing video showing how self-care is important was created at the end of the campaign.

Experiential Marketing
MP Ke Nanhe Sitaare.

This campaign was particularly for the MP page, to increase engagement and follower. The whole property, the designing of the logos to the competition logos, everything was done by us. Our team thoroughly took care of the overall branding of the property and executing it on social media. We collected around 2000+ registrations.

46 lak+



Families Engaged





Multilingual Marketing

Our team came up with various concepts, such as a Multilingual approach for all the pages, which helped us create and connect with the consumers. We created regional content according to the audience of all pages. Further, our team worked on various engagement strategies like “did you know post” and “Mi coach” to drive knowledge about the various categories of products.


Regional audience is more engaging, towards fun and content which involves their interaction like simple basic games, riddles, etc., and they are more lucrative towards the incentives.
Simple and basic language is a hit, for this kind of consumer, as their preferred language is their comfort. So a multilingual approach is the future.

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