Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
Award-winning Campaign - ZMI Kaafi Sahi Hai !
Zoomcar is an Indian car-sharing platform, headquartered in Bangalore. The company was founded in 2013 by David Back and Greg Moran. It currently operates in 34+ cities.
Brief.
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To increase awareness of the ZMI - Zoomcar Monthly income and promote it as a second income to overcome the burden of EMI.
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Get people on board the Zoomcar Host program.
Our Approach.
With the increasing financial load of EMIs, people are looking for lucrative investment options. An idle car can be an investment option to help someone earn a side income.
ZMI Kaafi Sahi Hai - ZMI as a second income is the best option to choose for yourself
Apart from functional benefits, portray ZMI as a savior of financial load through memes, GIFs, and videos.
Comparing the financial burden with ZMI to appeal to the conscience of the customers.
Creatives.
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Reach
3.2M+
Likes
78k+
Page visits increased by 68.3%
Page reach was doubled along with an increase in engagement by 90%
Campaign.
ZOOM KAR!
Objective.
Promote the USPs of Zoomcar to stand out of the clutter
Our Approach.
Without hitting around the bush, we came up with ‘Zoom Kar’- a synonym of ‘Book Kar’.
Results.
Our Neon treatment helped the client to grab eyeballs through 15 sec & 6 Sec YT videos. VTR of our videos was 33.6% while the category average VTR stands at 14%.
Our Reel Game.
People need snackable content and we are mastering it with our in-house storytellers!
It’s not only about reaching more audiences but we also believe in maintaining the engagement and horn the relationship for a ‘better together moment’.
Be it Bollywood or a slice of life, we connect a brand with every relevant scenario and provide the industry's best share-worthy content.
Have a Look!
The BIG BANG Reel.
Presenting the Bollywood reel that made a dent in the world of reels with its virality!
What if the Bollywood characters were car parts? - Sounds interesting? But it came out mind-boggling.
Not only the audience but a few brands also carried forward our idea! Isn’t it a marvel?
Result
10M+ Views
Like
490k+
Shares
2.5M
The 2nd BIG BANG Reel.
After an overwhelming response from the audience, we decided to continue with part 2!
Social Samosa Mention
We got mentioned by Social Samosa or our out of box approach towards World Yoga Day that too in reel format.
Moment Marketing.
We always keep an eye on the ongoing trends and never miss a relevant moment to take the leverage.
Knowing what's relevant and executing it quickly is the key!
Topic Marketing.
Festivals are about joy and we want to delight our audience with our visuals and message. We make sure to convey the right message through different emotions at every single festival.
Festive Marketing - Eid.
A visual treat to the eyes, we played with a trail of light to help our audiences visualize ‘Eid ka Chaand’
Festive Marketing - Janamasthmi.
A humorous take on dahi handi with modern-day obstacles in planning a road trip
Festive Marketing - Onam (Campaign launch + wishing post).
We wanted to make the campaign look authentic and cultural. With thorough research on cultural cues and festive heritage, we executed this colorful and culturally centered 9-day campaign on Social Media. Our campaign had a collective reach of 27K.
Mothers Day.
By creating an emotional connection we garnered 100+ shares.
Valentines Day.
Objective:
Promote self-driven car rides during love season.
Approach:
Music being at the core of expressing love, we coupled up our offering with romantic music lyrics for each day of valentines week.
Turning The Tides Of Negativity.
Objective
Reduce the negative feedback around the brand and reform the brand perception amongst the TG which is a mix of millennials and Gen Z.
Our Approach
Make a mix of brand archetypes. We didn’t limit the brand to be an explorer but added a twist of Jester
Social Media + CRM (Push notifications and emailers)
We Entertained, We Informed, We Built!
Avg 18% WoW Engagement Rate
Gained 4K followers in a span of 1 month and that only through organic!!
Paid Ads.
CaroKaroAajKaro
From long weekends to summer vacations paid campaigns, we made visually appealing YT ads with quirky campaign names.
Cool Rides, Chill Vibes.
The Testimonial Project.
Objective
Our Approach
Shoot testimonial videos to promote Zoomcar Host Program
Instead of going the usual way, we directed the flow of the message in a way to engage the audience in the first 5 secs.
The shot was taken in different settings like the office, cafe, home, etc.
We included people across regions and professions
