Asal is a sub-brand of MilkyMist focused on manufacturing ready-to-eat products for its consumers.
Asal Foods Influencer Campaign.
#Menmakedinner campaign is an awareness campaign, where the main idea behind was going against the stereotypical concept that men don’t cook or help out in the kitchen.
It’s a campaign that says men can be independent in the kitchen too. This was focused to spread the word about the brand's easy-to-cook products and to direct the users to their e-commerce website.
The focus was mainly on Influencers from Tamil Nadu and Kerala.
Social Media Engagement
Strategizing for an RTC brand.
The product belonged to the ready to cook category, thereby including batters, rice powders and mixes. It was a challenge for the photoshoot as the photograohers had to prepare every dish before the shoot, in order to bring in that authentic and traditional feel to the brand.