Briyas is a sub-brand of MilkyMist focused on manufacturing vegan products for its consumers.
Strategizing for a Vegan brand.
An exclusive shoot for Milky Mist Dairy was planned for each of the sub brands out of which one belonged to the vegan category as well. It was a challenge as we had to adapt for a subtle and neutral look for the vegan brand to serve the elite audience.
An extensive research went behind the strategy for the vegan photoshoot. We came up with a colour palette in such a way that it symbolizes the product which is white in colour, and also giving a subtle green tone thereby emphasizing on the vegan aspect.
THEME-BASED Grid Designs.
A 150% rise in the follower rate was observed with the onset of food photography. People were found to engage better with visually appealing photographs.
Reels that trend.
We created a series of reels for the sub-brands.
These reels outperformed some regular creatives by giving a hike of about 150% more reach.