Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
88GB collaborated with lifestyle, mom and couple influencers to create engaging content and generate awareness for TVS Emerald's Medavakkam, Jardin Villa, and Magnific Chennai launches, resulting in a combined reach of 761k accounts, 675k+ plays, and 31.3k+ likes, making the campaign a huge success.
Influencer Marketing
TVS Emerald Aaranya.Â
Medavakkam Launch
Brief.Â
PHASE-I
To find the influencers who shoot reels on-site to create awareness about the project, announce the contest, invite contest entries and share launch event-related information.
Our team collaborated with a set of influencers, and came up with engaging content, thereby creating a buzz around the launch. Lifestyle, Mom and Couple Influencers were approached for creating awareness about the project, generate leads for the contest, and cover the launch event.
Influencers came up with interesting ways to cover the launch which made the campaign buzzworthy.
88GB Approach.Â
Results.Â
443k+
Accounts Reached
475k+
Plays
11.1k+
Likes
TVS Emerald Jardin.
JARDIN VILLA Launch
Brief.Â
To leverage influencers and create awareness about the product, shoot reels to introduce the project, announce the contest, invite contest entries and share launch event-related information.
Our team collaborated with a set of influencers, and came up with engaging content, thereby creating a buzz around the launch. Lifestyle, Mom and Couple Influencers were approached for creating awareness about the project, introducing the project and contest, and covering the launch event.
Influencers came up with interesting ways to catch the attention of the audience.
88GB Approach.Â
Results.Â
270K+
Accounts Reached
200k+
Plays
9.1k+
Likes
TVS Emerald Magnific Chennai.
Magnific Launch
Brief.Â
To find the influencers who will shoot reels to introduce the project, create awareness about the product and share launch event-related information.
Our team collaborated with a set of influencers, and came up with engaging content, thereby creating a buzz around the launch. Lifestyle, Mom and Couple Influencers were approached for creating awareness about the project, introducing the project and covering the launch event.
Influencers came up with interesting ways to engage with the audience and make the campaign a huge success.
88GB Approach.Â
Results.Â
443k+
Accounts Reached
475k+
Plays
11.1k+
Likes
