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To create brand awareness in Chennai, Vizag, and Bangalore during the festive season, Heritage Foods partnered with 88GB to conduct an outdoor activity with a VJ, engaging consumers in sharing their Reasons of Joy for a chance to win Heritage Hampers.

Studio

Brief. 

Festivals around the corner,Heritage Foods wanted to create awareness around the brand, and their products in Chennai, Vizag and Bangalore.

The challenge was to do an outdoor activity, with a VJ. Talk to consumers and people about their Reasons of Joy this season and they were rewarded with the Heritage Hampers.

88GB Approach. 

Results. 

Brief. 

88GB Approach. 

Results. 

Brief. 

88GB Approach.