Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
88GB leveraged a diverse set of influencers for HT School's Christmas, Contest and many more campaigns resulting in impressive reach and engagement. The Christmas campaign reached over 4.1 million accounts and generated 800k+ social media engagements, while the Contest campaign achieved a record-breaking 1 million+ content views.
Social Media
Christmas Campaign
HT School
Brief.Â
To leverage 3 influencers and create awareness about the quiz contest running on HT School Page. The quiz was quite simple, the followers had to answer 3 questions related to Christmas, and they would win hampers.
We selected 3 influencers, from different parts of the country. One from the south region, one from the north and one from the west. All 3 influencers catered to different audiences creating more reach and awareness about the contest.
88GB Approach.Â
Results.Â
Accounts Reached
Contest Campaign
HT School
Brief.Â
To get relevant reach and engagement for the contest.
To catalyze the shift from the current TG of the HT school from middle age groups to teens.
We selected set of influencers, from different parts of the country. influencers catered to different audiences creating more reach and awareness about the contest.
88GB Approach.Â
Results.Â
65K+
Get Set Gaming
Campaign
Brief.Â
88GB Approach.Â
Results.Â
