Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
India's largest shopping destination offering a wide range of home and office furniture.
Influencer Marketing
Innowin Campaign.
Brief
To find a set of influencers that can help promote Innowin Office Chairs and Bunny Chairs, so that we can help promote the brand alongside garnering more followers on Instagram.
88GB Approach
We bought a good combination of aesthetic and professional set up by bringing together three very different influencers. We made sure not to disturb their creative process or their page aesthetic. While one focused on a professional static image, the other did an integrated reel for Innowin, showing off their choice to choose innowin’s office chairs for their new office set up. The third influencer was sent bunny chairs that matched her aesthetic profile.
Result
Within a matter of hours, we were climbing up on our followers reach as well as the brand reach. We received over 2000 followers on the page, along with an inquisitive set of audience who flooded our inboxes with queries on the product ranges.
2000+
Followers increased in a couple of hours
