Award-winning Campaign - ZMI Kaafi Sahi Hai !
To increase awareness of the ZMI - Zoomcar Monthly income and promote it as a second income to overcome the burden of EMI.
Get people on board the Zoomcar Host program.
With the increasing financial load of EMIs, people are looking for lucrative investment options. An idle car can be an investment option to help someone earn a side income.
ZMI Kaafi Sahi Hai - ZMI as a second income is the best option to choose for yourself
Apart from functional benefits, portray ZMI as a savior of financial load through memes, GIFs, and videos.
Comparing the financial burden with ZMI to appeal to the conscience of the customers.
Page visits increased by 68.3%
Page reach was doubled along with an increase in engagement by 90%
Promote the USPs of Zoomcar to stand out of the clutter
Without hitting around the bush, we came up with ‘Zoom Kar’- a synonym of ‘Book Kar’.
Our Neon treatment helped the client to grab eyeballs through 15 sec & 6 Sec YT videos. VTR of our videos was 33.6% while the category average VTR stands at 14%.