Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
Award-winning Campaign - ZMI Kaafi Sahi Hai !
Brief.
-
To increase awareness of the ZMI - Zoomcar Monthly income and promote it as a second income to overcome the burden of EMI.
-
Get people on board the Zoomcar Host program.
Our Approach.
With the increasing financial load of EMIs, people are looking for lucrative investment options. An idle car can be an investment option to help someone earn a side income.
ZMI Kaafi Sahi Hai - ZMI as a second income is the best option to choose for yourself
Apart from functional benefits, portray ZMI as a savior of financial load through memes, GIFs, and videos.
Comparing the financial burden with ZMI to appeal to the conscience of the customers.
Creatives.
.jpeg)
.jpeg)
.jpeg)
.jpeg)
Reach
3.2M+
Likes
78k+
Page visits increased by 68.3%
Page reach was doubled along with an increase in engagement by 90%
Campaign.
ZOOM KAR!
Objective.
Promote the USPs of Zoomcar to stand out of the clutter
Our Approach.
Without hitting around the bush, we came up with ‘Zoom Kar’- a synonym of ‘Book Kar’.
Results.
Our Neon treatment helped the client to grab eyeballs through 15 sec & 6 Sec YT videos. VTR of our videos was 33.6% while the category average VTR stands at 14%.
