Turning The Tides Of Negativity.
Reduce the negative feedback around the brand and reform the brand perception amongst the TG which is a mix of millennials and Gen Z.
Make a mix of brand archetypes. We didn’t limit the brand to be an explorer but added a twist of Jester
Social Media + CRM (Push notifications and emailers)
We Entertained, We Informed, We Built!
Avg 18% WoW Engagement Rate
Gained 4K followers in a span of 1 month and that only through organic!!
From long weekends to summer vacations paid campaigns, we made visually appealing YT ads with quirky campaign names.
Cool Rides, Chill Vibes.
The Testimonial Project.
Shoot testimonial videos to promote Zoomcar Host Program
Instead of going the usual way, we directed the flow of the message in a way to engage the audience in the first 5 secs.
The shot was taken in different settings like the office, cafe, home, etc.
We included people across regions and professions