Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
Turning The Tides Of Negativity.
Objective
Reduce the negative feedback around the brand and reform the brand perception amongst the TG which is a mix of millennials and Gen Z.
Our Approach
Make a mix of brand archetypes. We didn’t limit the brand to be an explorer but added a twist of Jester
Social Media + CRM (Push notifications and emailers)
We Entertained, We Informed, We Built!
Avg 18% WoW Engagement Rate
Gained 4K followers in a span of 1 month and that only through organic!!
Paid Ads.
CaroKaroAajKaro
From long weekends to summer vacations paid campaigns, we made visually appealing YT ads with quirky campaign names.
Cool Rides, Chill Vibes.
The Testimonial Project.
Objective
Our Approach
Shoot testimonial videos to promote Zoomcar Host Program
Instead of going the usual way, we directed the flow of the message in a way to engage the audience in the first 5 secs.
The shot was taken in different settings like the office, cafe, home, etc.
We included people across regions and professions
